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Consumer Electronics

Microsoft Releases a White Xbox

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By Douglas A. McIntyre Published
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Xbox One
Microsoft
Unlike Ford’s Model T, the Microsoft Corporation (NASDAQ: MSFT) Xbox One now comes in a color other than black. Whether the new white version of the game console will help sales is a matter of opinion. More likely to improve demand is the fact that the white hardware comes bundled with popular games.

The Xbox One Special Edition Sunset Overdrive Bundle includes:

  • The Cirrus White console and controller, full game download and Day One Edition in-game content
  • The most advanced multiplayer powered by over 300,000 servers for maximum performance
  • Snap a game, live TV, and apps side-by-side, and switch quickly between them

According to information posted at Amazon.com Inc. (NASDAQ: AMZN), the product will be available on October 24, which puts it in the market just before the critical period of year-end holiday sales.

Sunset Overdrive is a popular game package. The new Xbox One line will also be bundled with other game packages. According to Microsoft Xbox chief Phil Spencer,

“We’re excited to offer fans more choice and value than ever before.These bundles offer a great opportunity to enjoy Xbox One alongside an incredible line-up of first and third party games, making Xbox the best place to play this holiday and beyond.”

Microsoft rival Sony recently announced it had sold 10 million of its new PS4 console. The battle between the two will be determined to a large extent on the games that can be run on each. Many of these will not be introduced until late 2014 or early 2o15.

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It really does not matter what colors Microsoft and Sony offer. The race between the two is already based on available games, social media features, and their usefulness as consumer devices to play HD movies. The white Xbox One is nothing more than a diversion.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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