With Christmas Day less the two weeks away, retailers continue to offer promotional pricing on items they hope will either attract traffic to their brick-and-mortar stores or to their online sites, where browsing might lead both to a sale on the promoted item and an additional purchase that the customer found on the site. Target Corp. (NYSE: TGT), for example, is offering savings on both the Xbox One game system from Microsoft Corp. (NASDAQ: MSFT) and the PlayStation 4 system from Sony Corp. (NYSE: SNE).
The PlayStation 4 offer comprises three bundles priced at $299, a savings of $50 off the regular price of $349:
- PS4 console with 500 GB of storage and the Star Wars Battlefront game
- PS4 console with 500 GB of storage and the Uncharted: Nathan Drake game collection
- PS4 console with 500 GB of storage and a voucher for a free copy of The Last of Us
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On the Xbox One side, customers are being offered 10 bundles at savings of $50 and an offer to save $10 on the purchase of a wireless controller or $10 off the cost of an Xbox Live membership on some bundles:
- Xbox One console with 500 GB of storage and the Gears of War: Ultimate Edition game ($299)
- Xbox One console with 1 TB of storage and Gears of War Ultimate Edition plus two other games ($349)
- Xbox One console with 1 TB of storage and Fallout 4 game ($349, without offer of savings on controller or Xbox Live membership)
- Xbox One console with 1 TB of storage and Limited Edition Halo 5: Guardians game ($449)
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