According to data presented Thursday by research firm Strategy Analytics, Apple Inc. (NASDAQ: AAPL) and the company’s iPhone took a record 51% of global smartphone sales revenue in the fourth quarter of last year. That’s about $61.4 billion of the $120.2 billion total.
The stunning number means that Apple captured more smartphone revenue last quarter than all other smartphone makers combined.
The researchers noted that the wholesale average selling price for a smartphone rose from $255 in the last quarter of 2016 to $300 in the final quarter of 2017. That means that even though shipments are declining, smartphone prices and revenues continue rising.
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Here’s what Strategy Analytics had to say:
Apple generated three times more smartphone revenue than nearest rival Samsung and 7 times more than Huawei. Apple iPhone’s average selling price is approaching US$800 and almost three times higher than the overall industry average. Apple iPhone is an incredible money-making machine.
Samsung’s fourth-quarter revenues totaled $18.9 billion, enough to finish second behind Apple, with 15.7% of global revenue. Third-place Huawei posted revenues of $8.4 billion in the quarter, enough for a 7% market share. All other smartphone makers posted $31.5 billion in fourth-quarter revenues, for 26.2% market share.
Samsung raised its average selling price to $254, and Huawei’s average selling price is the lowest of the top three at $205.
Apple shares traded up about 2.4% at $171.40 in the noon hour Thursday. The stock’s 52-week range is $134.84 to $180.10, and the 12-month consensus price target is $192.43.
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