P&G Not As Recession-Proof As Thought (PG)

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By Douglas A. McIntyre Updated Published
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P_and_g_logoProcter & Gamble Co. (NYSE: PG) was supposed to be about as immune to a recession as any company could be.  It is in the category behind food and water and a few others.  Everyone knows there is no such thing as "truly recession proof" and the company fessed up this morning that its is not immune to the current economy. 

The company’s fiscal second-quarter sales are not tracking according toplan.  P&G blamed the weak economy as retailers, distributors andcustomers cut back on their spending globally.

P&G does still expect to meet its quarterly and full-year profitgoals, but its organic sales will fall short of the 4% to 6% growthtarget in the quarter. The company stillexpects organic sales to grow 4% to 6% for its fiscal 2009 that ends inJune.

P&G also maintained its quarterly outlook of $1.58 to $1.63 EPS andfull-year earnings of $4.28 to $4.38 EPS.  Analysts are looking for$1.58 EPS for the quarter and $4.28 EPS for fiscal year ending June 2009.  Technically, this is not an earnings warning.  But it is a softening up of expectations, and you should expect analysts to start cutting their estimates over the next few days as a result of this forecast.

While this has been a go-to defensive stock, the comments here are tolerable.  Shares are already down 20% from their 52-week lows, which is considerable for a company of this size in the consumer products sector.

Shares are indicated down marginally, but so far no trading volume has been seen.

Jon C. Ogg
December 11, 2008

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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