America’s Gun Culture Foresakes America’s Gun Companies

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By Douglas A. McIntyre Updated Published
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America’s Gun Culture Foresakes America’s Gun Companies

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Either Americans have too many guns, or they have lost interest in the weapons. Smith & Wesson parent American Outdoor Brands Corp. (NASDAQ: AOBC) announced brutally poor earnings. Most of the trouble had to do with a decline in gun sales, as well as an anticipation that the problem would extend into the near-term future.

American Outdoor Brands announced that net sales for the quarter that ended on January 31 dropped 33% year-over-year to $157 million. Net income was $11 million, compared to $33 million in the same quarter a year ago.

What caught Wall Street’s attention more than last quarter’s numbers was a comment from management. James Debney, president and chief executive officer, said in part:

While our new product pipeline is robust and channel inventory levels appear to be improving, we believe that the new, lower levels of consumer firearm demand we saw reflected in the January NICS results may continue for some time. Going forward, we will operate our business under the assumption that the next 12-18 months could deliver flattish revenues in Firearms.

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Management also forecast that sales for the current quarter, which will end on April 30, will be between $162 million and $166 million. These numbers were well below expectations. Shares sold off 16% after the announcement, to $7.95, near a 52-week low. That puts the stock price down over 60% over the past year, compared to a 12% improvement in the S&P 500.

One theory about the results is that the White House and Congress will do very little to hamper gun sales, even if there are discussions about doing so. However, Americans own about 300 million guns, by most estimates. This is close to the American population, which includes tens of millions of people who are too young to buy a gun. It may be that demand has been dampened by oversupply.

Whatever the reason, Smith & Wesson’s parent is in trouble. Based on its own opinion, that is not about to end.

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Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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