The Preposterous Flu Epidemic

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By Douglas A. McIntyre Updated Published
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bear12The “swine flu” was supposed to bring global commerce to a halt, drive global GDP down by 5%, and cost the economies across the world as much as $3 trillion dollars. In the process, as many as a million people were supposed to die.
The forecasts for what the flu might have done to damage an already weak global economy shows many of the weaknesses of the  of the press, world health monitoring agencies, and economists. The worst case about something is often by far and away the least probable case. Implying that the worst case is the probable case tests the public’s belief in anything other than what they can see with their own eyes or hear with their own ears.

Businesses across America and much of the rest of the world were changing travel schedules, considering bringing people back to their homes, and preparing, at the worst, to make plans in the event that some portion of their employees were out of work.

Airlines lost a great deal of money as travel dropped to and from countries which had documented cases of “swine flu.”  The pharmaceutical industry began shipping tons of flu medication around the world, and doctors began to get special training in diagnosing and treating the new flu strain.

No one will ever know what the governments in large countries like the US and China spent preparing for a pandemic, but it was considerable, like preparing for a natural disaster or an economic event that might damage a country’s financial system.

Fortunately, the flu pandemic did not materialize. The rate at which people are getting infected is slowing. The rate at which people are dying is decelerating even more. In a few weeks, the pandemic could be down to a few dozen cases. But, the latest caution from the WHO is that these flu viruses can become more virulent over time. No one knows how bad the mutations of the “swine flu” may be.

It will be very hard to tell what will happen in the next flu season, especially if a worse case of influenza does develop. One panic is expensive, but a second is a waste of money.  Experts maintain that the difference of a few days could be the critical issue in the containment of influenza.  If the public becomes complacent that the next epidemic will be mild and resists public health advice, then the economy really will face a disaster when a virulent influenza appears and spreads widely.

Unfortunately, money takes precedence over everything, even health. Businesses do not like to see their pockets picked twice by an unruly and inconsequential panic. That aversion to loss will only make things worse if thousands and thousands of people begin to die and commercial interests are slow to recognize it and slow to react.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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