Consumer Confidence Collapses As “Recession” Returns

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By Douglas A. McIntyre Updated Published
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The Thomson Reuters/University of Michigan’s consumer sentiment index plummeted to 66.5 from 76.0 in June. That was below market expectations for 74.5, according to the news service. The number is at its lowest point in 11 months

The figure is close to the lows reached during the worst part of the recession, and demonstrates that the average American does not think the downturn is over. A recent Bloomberg survey showed that 70% of those polled believed that the national economy is still in a recession.

The major cause of the drop is almost certainly the intractable unemployment that has plagued the economy for two years. The joblessness problem gets worse as each month passes and a larger number of people are out of work for six months or longer, although total unemployment is steady at just below 10%.The economy is likely to do no better than move sideways for the balance of the summer. A great deal of the momentum from the $787 billion stimulus package has begun to fade if it ever existed at all. Congress has rejected any and all calls for a “second” stimulus which would be targeted at increasing employment and extending unemployment benefits.

The  second quarter was weak economically and so far the third does not look any better. That leaves the holiday season as the only hope for salvaging what has become as close to another recession, at least in the minds of those whose finances are weak, which is almost everyone.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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