Bloomberg Is First Choice of Only 2% of Democratic Primary Voters

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By Douglas A. McIntyre Updated Published
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Bloomberg Is First Choice of Only 2% of Democratic Primary Voters

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A research firm that polls for trends in the 2020 election recently found that 87% of primary voters have heard of Michael Bloomberg. However, he is only the first choice of 2%, a sign of the tremendous uphill battle he has in the fight for the nomination. The research covers over 16,000 Democratic primary voters and was done over the week from November 4 to November 10.

Research firm Morning Consult polls 5,000 registered voters a day. It researches presidential candidates and those running for both houses of Congress. Its polls are done on a national, state and congressional district level.

The most recent Morning Consult poll of Democratic primary voters shows Joe Biden in the lead at 32%. He is followed by Bernie Sanders at 20%, Elizabeth Warren at 19% and Paul Buttigieg at 8%. Most national polls show relatively similar numbers. However, several show Elizabeth Warren in a stronger position.

Bloomberg polls at less than 1% of voters in early primary states, which include Iowa, New Hampshire, South Caroline and Nevada. The results of these primaries often wash the weakest candidates out of the race. Bloomberg only has until early February to register a much higher number in Iowa. The caucuses there are on February 3, and New Hampshire has its primary on February 11.

The theory among Bloomberg supporters is that he can spend enough money and have enough determination to get to the later primaries and pick up enough votes to go to the Democratic Convention, which runs from July 13 to July 16 in Milwaukee, with enough delegates to challenge the current frontrunners. Bloomberg does have an estimated net worth of $52 billion, so he can outspend the other candidates, potentially outspending all of them together. He applied a similar method when he ran successfully to be the mayor of New York from 2002 to 2013. 24/7 Wall St. has researched which candidates spent most and least early in the primary season.

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With a 2% “first choice” measurement, he likely will have to spend tens if not hundreds of millions of dollars to have a chance to get into the first tier of candidates.

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Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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