Netflix (NASDAQ: NFLX) Stock Price Prediction and Forecast 2026-2030 (Feb 2026)

Netflix Inc. (NASDAQ: NFLX | NFLX Price Prediction) had a lot to celebrate in 2025, including the final season of popular show “Stranger Things” and movies Frankenstein and Wake Up Dead Man; the success of international content from Korea, Latin America, and elsewhere; and the introduction of live and interactive content. All this has helped buoy the stock despite economic uncertainty.

Shares hit an all-time high of $134.12 last summer, adjusted for a recent 10-for-1 stock split. Compared with Netflix’s initial public offering price, the stock now is up 77,150%, with much of that gain coming since the depths of the COVID-19 pandemic.

The question is what Netflix will do for investors going forward. While Wall Street offers one-year price projections, investors want to know where shares will be many years from now. 24/7 Wall St. has you covered. We applied some assumptions about its business and opportunities for growth and did some number-crunching to offer insights about where Netflix stock will be in future years.

Netflix’s Past Performance

Netflix has reshaped entertainment consumption worldwide.

Before winning the streaming wars, Netflix was already transforming the home entertainment industry. It was founded in 1997 by Reed Hastings as a DVD-by-mail subscription service. At the time, the movie rental market was dominated by physical rentals from giants like Blockbuster. Netflix’s business model disrupted the traditional movie rental model by offering convenience and eliminating late fees.

Hastings took the company public five years later on May 23, 2002, at a split-adjusted $1.21 per share. Today, the stock trades near $83 per share, for a compounded annual growth rate of 31.8%. That means every $1,000 invested in the streamer in 2002 is worth about $693,000 today.

When Netflix began streaming in 2007, the industry was in its infancy with competitors like Hulu and Amazon Prime Video only emerging afterward. By leveraging its vast movie catalog, it quickly became the industry leader before pivoting to original content in the 2010s.

Today, Netflix has over 301 million paid subscribers and has reshaped entertainment consumption worldwide. Recent popular releases include Wake Up Dead Man and KPop Demon Hunters.

Key Drivers for Netflix

Netflix expects ads to become a significant contributor to revenue.

Content success: Although Netflix had a rocky start when it began producing its own content, it has long since found its stride and routinely produces captivating shows that grab the public’s attention. During Covid lockdowns, it had “Tiger King” in 2020 and followed that up with “Squid Game” in 2021. This past year, its most popular shows included “Adolescence” and “Wednesday.” And because it has good relationships with international creators, it has begun bringing out new programming from Brazil, South Korea, the U.K., and elsewhere. The second season of “Squid Game” was its most-watched series in 2024. The movies Carry-On and Jay Kelly have been popular this past year.

Games based on content: A fast-growing opportunity is games based on Netflix IP, such as Squid Game, Virgin River Christmas, Rebel Moon, and Black Mirror. It also has games based on existing IPs, such as Monument Valley 3 and WWE 2K25. As it all comes included as a package with Netflix streaming, it has the potential to see tremendous growth.

Live events: The Mike Tyson-Jake Paul boxing match Netflix hosted on Nov. 15, 2024, drew in 108 million viewers, with 65 million concurrent households at its peak, making it the “most-streamed sporting event ever.” Last year’s NFL Christmas Day Doubleheader averaged over 24 million U.S. viewers. Whether or not Netflix reaches the 200 billion hours of its on-demand streaming content, it should offer significant growth.

Advertising: Netflix expects ads to become a significant contributor to revenue in the next few years. It says it is roughly doubling ad revenue each year, but it is starting from a tiny base. It became meaningful beginning in 2025. In the countries where it shows ads, the ad plan accounted for 50% of the new membership sign-ups it saw in the initial quarter, and ad plan membership was up 35% quarter over quarter.

Netflix Stock Price Prediction in 2026

Analysts covering Netflix stock have a 12-month consensus price target of $111.84 per share. That implies 34.6% upside from where it currently trades, but targets range from a low of $79.00 per share (or 4.9% downside) to a market high of $151.40 per share (82.2% upside). On average, the analysts recommend buying shares, and they have for at least a year.

24/7 Wall St. projects Netflix stock will end the year at $143.71 per share, based on advertising beginning to take off, but as subscribership in its more mature markets slows, revenue growth should maintain its 12% growth rate. Netflix should continue to trade at elevated multiples consistent with where it trades today.

How Netflix’s Next Five Years Could Play Out

A stock split before the end of the decade?

Valuing Netflix’s stock price for the coming years, we begin with revenue of $39.0 billion and net income of $8.7 billion for 2024. Then provide our best estimate of the market value of the company by assigning a price-to-earnings multiple.

For 2027, we forecast the growth juggernaut will ease slightly to 10% growth in revenue, though it will maintain its margins of 21% giving us earnings of $36.81. With a P/E ratio of 42, that translates into a price target of $154.60 per share.

Through 2029, we forecast Netflix will take its foot off the revenue gas ever so slightly at just 9% annually. With a P/E ratio of 40, in line with its five-year average, we get price targets of $165.92 in 2028 and $189.44 per share in 2029.

At this point, Netflix remains the dominant streaming service, but offering a multitude of gaming options and live events. Although advertising will be a considerable component of revenue, it will have reached critical mass in most of its important growth markets by 2030, and the maturity of its business will see Netflix’s revenue growth slow to 9%. Margins, however, should continue improving to 25%, which will readily support a price target of $222.30 per share at a P/E ratio of 38.

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