Toll Brothers (TOL) CEO Sees Housing Recovery — Who Cares What He Thinks?

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Updated Published
This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them.

For_sale_signStruggling upscale homebuilder Toll Brothers (TOL) saw its homebuilding revenue fall 34% for the third quarter, but CEO Robert Toll is sounding an optimistic note, telling shareholders that "Although the rate of cancellations as a percentage of our backlog remained quite elevated compared to our historical standards, total cancellations during the third quarter of 195 were the lowest quarterly total in over two years. We believe this reduction in cancellations is a positive sign."

So people are somewhat less likely to renege on agreements to purchase homes. Cancellations dropped from 23.8% to 19.4%.

Key to Toll’s theory about an upcoming rebound for homebuilders is the notion that the rapid decline in new construction in sales of late is leading to pent-up demand: people postponing home purchases for a few years and next year, by golly, they’ll be ready to buy that new house!

I’m not so sure about that. It just seems little optimistic, and a little simplistic: are people really dying to buy the new homes that they’ve watched tank in value over the past few years? In an interview on CNBC, worth watching if you follow the homebuilders, Mr. Toll suggested that the aggressive discounting homebuilders have already done has made them better positioned for 2009, compared with "used homes", where sellers have been reluctant to lower prices.

But here’s the thing: if prices on existing homes continue to fall, that has to effect demand for new construction. Won’t be people think twice about buying a new home when they get homes that are a few years old for a lot less money? As the spread between the price on new homes and old homes increases, you have to think consumers will be more interested in old ones.

For what it’s worth, Mr. Toll has not established a track record as being much of a realist on housing. He called the current market a "housing depression" during the CNBC interview but, as recently as November of 2007, he was content to blame the weak housing market on the media.

I’m reluctant to put too much stock in any forward-looking statements he makes, and I think investors should be as well.

Zac Bissonnette

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

Continue Reading

Top Gaining Stocks

CBOE Vol: 1,568,143
PSKY Vol: 12,285,993
STX Vol: 7,378,346
ORCL Vol: 26,317,675
DDOG Vol: 6,247,779

Top Losing Stocks

LKQ
LKQ Vol: 4,367,433
CLX Vol: 13,260,523
SYK Vol: 4,519,455
MHK Vol: 1,859,865
AMGN Vol: 3,818,618