IBM: Big Blue Goes Green and Blue (IBM)

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By Douglas A. McIntyre Updated Published
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water-imageIBM Corp. (NYSE: IBM) is expanding into the water business. One part of the effort is to develop a smart grid of sensors and software to help manage water systems. The other part of the plan appears to be creating improved technologies to support water systems.

For instance, IBM’s research group has announced the development of a new desalination membrane that more effectively filters a variety of toxins and salts from water, delivering potable water. The filter material may also be resistant to chlorine, opening up a market in municipal water systems.

The sensor and software part of the plan includes installing sensors that can monitor pipes, rivers, reservoirs, and harbors for potential issues like loss of pressure in pipes, pollution increases in rivers and reservoirs, and floating debris in harbors. Combined with specialized software, the system could provide a lot of information very quickly and even begin to work on solutions for the problem.

There’s also the potential for significant revenue in managing water systems. IBM thinks it could be a $20 billion business in five years. The US stimulus package includes $15-$20 billion for water projects, so that’s a good start right there.

Most publicly traded water companies have either contracted with national or local governments to operate water delivery to citizens. IBM plans to act like an arms merchant, selling its services and technology to anyone willing to pay for it. That’s a lesson it learned long ago when it licensed, and didn’t buy, an operating system from a small start-up with no one had ever heard of.

Paul Ausick
March 13, 2009

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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