Verizon Accuses Netflix of Misleading Public

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By Douglas A. McIntyre Published
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Netflix Inc. (NASDAQ: NFLX) has been, according to its management, the champion of an open and free Internet. The cause is self-serving. Without a fast Internet connection for everyone, its streaming movies will freeze and buffer until they are unwatchable.

Netflix is a prisoner of the infrastructure it chose when it moved its business model from primarily one that delivered DVDs to one in which movies streamed into the customers’ homes. Netflix’s primary public enemy has been Verizon Communications Inc. (NYSE: VZ), which is challenging cable companies as a primary provider of broadband and television services. The battle between the two broke into the public eye again recently.

Recently, Verizon management issued a blog statement in which it claimed it does nothing to limit Internet speeds. Therefore, its service cannot be considered the cause of poor video streaming, or any other service that requires significant bandwidth.

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A Los Angeles based Verizon customer expressed confusion about why his broadband connection was slow. Verizon publicly told him it was not its fault:

After receiving the letter, our network operations team studied the network connection for this customer for the week preceding the date that he emailed us. They measured the utilization — or the percentage of total capacity used — at every link in the Verizon network — from the customer to the edge of our network, where we receive Netflix traffic — to determine where, if at all, congestion was occurring.

This review confirmed again what I’ve explained before: there was no congestion anywhere within the Verizon network. There was, however, congestion at the interconnection link to the edge of our network (the border router) used by the transit providers chosen by Netflix to deliver video traffic to Verizon’s network.

Verizon is innocent. Netflix is the villain. Netflix could have picked the most efficient way to use the Verizon network, and thereby give its customers the best viewing experience. According to Verizon, oddly Netflix did not:

Netflix chose to attempt to deliver that traffic to Verizon through a few third-party transit providers with limited capacity over connections specifically to be used only for balanced traffic flows. Netflix knew better. Netflix is responsible for either using connections that can carry the volume of traffic it is sending, or working out arrangements with its suppliers so they can handle the volumes. As we’ve made clear before, we regularly negotiate reasonable commercial arrangements with transit providers or content providers to ensure a level of capacity that accommodates their volume of traffic. Such arrangements have been common practice for content delivery networks in the Internet ecosystem for many years, and Netflix is fully capable of taking the necessary and customary steps to ensure that its connections match its traffic volumes.

All of this blogging and public relations back and forth between Verizon and Netflix may make interesting reading. However, all the customer wants is for his service to work. At this point, that is not happening.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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