In yet another sign of why inventories are so high for US car manufacturers, the Institute for Highway Safety said that a number of foreign cars made its list of 2007 model "safest cars". No domestic models made the list. The reason appears to be that so few American cars have electronic stability control which senses when a car is in trouble and applies the necessary braking.
Cars from Audi, Saab, Subaru, Mercedes, Honda, Volvo, and Acura made the list. Especially embarrasing for US companies was that Hyundai, the Korean manufactuer with only a sliver of the American market, had two vehicles which received accolades.
All Detroit needed was another well-publicized reason for people to buy competing products. Without a willingness to be first to market with better safety technology, the got one.
Douglas A. McIntyre can be reached at [email protected]. He does not won securities in companies that he writes about.