Honda Will Run Out Of Cars In Just Over A Month

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Published

Key Points

  • Honda Cars Are Hot Sellers

  • Inventory Matters If Tariffs Last A Long Time

  • Ford, Chevy, and Toyota Top The Sales Lists

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Honda Will Run Out Of Cars In Just Over A Month

© 2023 Honda CR-V EL 4WD (BY-SA 4.0) by Chanokchon

Tariffs will quickly batter U.S. car sales as some prices rise by $5,000 to $10,000. Some car companies have another problem: They are almost out of inventory. These may even run out before tariffs affect car manufacturers’ US revenue. Many Americans are swiftly eating up new car inventory to avoid what could be much higher prices.

Honda (NYSE: HMC | HMC Price Prediction) has one of the tightest U.S. inventories, with an average dealer’s supply of only 38 days. Some hot-selling hybrids only last a month. Honda is the fourth largest car company in the US based on sales, behind Toyota (NYSE: TM), Ford (NYSE: F), and Chevy. Last year, US sales were just below 1.3 million units.

Honda has some of the hottest-selling models in the US. The dealer inventory supply for the CR-V is below 38 days. Honda sells over 47,000 of these a month, which makes it one of Honda’s best-selling models. The days on the lot for the Civic are also below 38 days. Honda sells over 22,000 of these. According to Car Edge, the inventories of these are getting lower.

Civid Is Hot Seller

Among the reasons Honda’s demand is so high is its quality reputation. US News ranked it “The Best Car Brand” for the fourth year. Its editors wrote it received “high scores for the award’s key attributes of performance, interior quality, safety and reliability for its passenger car models, including Civic, Civic Hybrid, Civic Type R, Civic Si, Accord and Accord hybrid.” US News looked at 38 brands.

Honda also does well in the closely followed J.D. Power and Consumer Reports rankings, which examine 30 brands.

Many people think foreign cars have only recently been introduced into the US. Not so for Honda, which began selling cars in the US in 1970. The 1970s energy crisis cemented its position in the market. Its Civic sold briskly because it got high gas mileage.

High Mileage

The odds of tariffs on cars and car parts made outside the US are relatively high. Honda does have one advantage over many foreign car companies. About 70% of the cars it sells in the US are made in the US.

Most economists believe that high tariffs will lower American car inventories. A low inventory of Hondas at its dealers means the company will quickly run out of cars.

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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