Photobucket is one of the top photo-sharing sites in the world. It currently ranks No.44 on Comscore’s Top 50 websites. According to Fortune, Photobucket is watching the IPO market.
But, the attraction of the company to the public markets may be more than as a "photo play".
According to TechCrunch, Photobucket has become the No.3 video posting site, behind YouTube (GOOG) and MySpace (NWS). The site is handling 35,000 video uploads a day even though it has only offered the function for the last nine months. And now the site is preparing to launch a technology that, according to TechCrunch, will offer a "tool to allow users to mash up videos, photos and music clips into a timeline, and add titles, transitions and other effects…"
Given the sale prices of MySpace and YouTube, an IPO could certainly put a total value on Photobucket in the $1 billion range.
Douglas A. McIntyre can be reached at [email protected]. He does not own securities in companies that he writes about.