Stocks: (NWS)(TWX)(GOOG)(YHOO)
Rupert Murdoch. Never drawn. Never beaten. Not in the newspaper industry, cable programming, satellite TV, studios, and now, the internet.
Murdoch looks as old as Methusela and probably is. But, his purchase of MySpace has taken his internet properties, called Fox Interactive, out to a page view lead over the previous leader, Yahoo!. ComScore says that Fox Interactive had 39.5 billion page views in November. Yahoo! had 38.7 billion.
Yahoo! kept the lead in unique visitors at 129.9 million compared to 119.7 million for Time Warner sites which were in second place. It hardly matters. Yahoo! ‘s margin in page views and unique visitors is disappeared.
Yahoo has recently announced a major restructuring of its management, but it does not address why the internet portal has not had success in expanding its audience in video sharing and online community sites thought acquistions or home-grown products. YouTube shows up in the ranking with 25.5 million unique visitors. Its new parent, Google, has 108.3 million. Facebook, a community site Yahoo! approached about acquiring hit 16.7 million unique visitors in November, and independent photo sharing site Photobucket hit 15.6 million. Yahoo! is already in the photo sharing business with its Flickr brand.
Yahoo! has lost its room to maneuver.
Time’s up.
Douglas A. McIntyre can be reached at [email protected]. He does not own securities in companies that he writes about.
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