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New York Times (NYT): Internet Revenue Can’t Help Enough

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By Douglas A. McIntyre Published
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Advertising revenue at The New York Times Company (NYT) fell a significant 8.5% in May to $157.3 milllion. At the flagship New York Times Media Group, it dropped 9.1%. At the New England Media Group, which includes the Boston Globe, it was off 8.8%. And, at the Regional Media Group it fell 14%.

Advertising revenue at the internet sites for the three groups rose 21.4%, and, since these number are included in the overall figure, it is clear that print advertising was off well over the 8.5% total revenue drop.

Revenue at the company’s small About.com internet operation was up 32.6%. It is somewhat amazing that the About.com revenue grew faster than the figure for the online newspapers because in May 2007, The New York Times Company had the 11th largest presence on the Web, with 43.8 million unique visitors in the United States according to Nielsen//NetRatings, up approximately 11% from 39.3 million unique visitors in May 2006.

With an 11% increase in audience, ad online advertising should have been up more.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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