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The New York Times (NYT): No Rescue From Internet

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Published
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The New York Times Company (NYT) reported April revenue today, and things are getting worse. The company’s media group which includes its newspapers and their websites saw a 5% decline, or about $9 million. The company’s small internet division, About.com had an increase of 27% in its revenue, but that represents less than $2 million.

Surprisingly, the internet revenue improvement from the companies three newspaper division was anemic.  Internet ad revenues included in the three media groups above rose 15.6% in April. Most large web properties are doing much better than that.

To make matters worse, The New York Times Company has a huge web presence. In April, The New York Times Company had the 11th largest presence on the Web, with 42.9 million unique visitors in the United States. Wall St. would think that the company could squeeze more advertising out of such a large, and probably affluent, internet audience.

But, it is not working out that way.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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