Kraft (KFT): Raiders Of The Lost Art

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By Douglas A. McIntyre Published
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Carl Icahn appears to have joined Nelson Peltz as a shareholder in Kraft (KFT). Peltz is going to meet with Kraft management this week to get the company "to focus on its grocery and frozen-foods brands, which include cheese and pizza, sell its Post cereals and Maxwell House coffee businesses and use the proceeds from those sales to buy back shares."

If Icahn and Peltz decide to team up, it might get a bit sauna-like at Kraft headquarters. Peltz and Icahn are almost all that is left of the raider culture from 25 years ago. But, they are past masters of their art. Icahn has been particularly busy lately with Lear (LEA), Blockbuster (BBI), and Motorola (MOT). Even if he does not always get his "seat on the board", he often forces change from the outside,

Year-to-date, Kraft’s stock is flat, but that is only because the raiders have jumped in and sent up the shares recently. The company’s market performance is not going to be a terribly good defense.

It will have to come up with something else to encourage shareholders to be patient.

Douglas A. McIntyre can be reached at [email protected]. He does not hold shares in companies that he writes about.

Kraft

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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