What $600 Google Looks Like (GOOG, BIDU, YHOO)

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By Douglas A. McIntyre Updated Published
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Many are undoubtedly looking at Google (NASDAQ:GOOG) almost hitting $600.00 today.  Shares closed barely at a new high closing price $584.39 (old high was $584.35), but intraday today the high GOOG print was $596.81.  We wanted to see how shares have acted at each "$100" interval with so many looking at the $600 mark:

  • At $100 in 2004, shares ran to $200 in NOV-04.  Shares faltered around $200 until April 2005.
  • At $200+ in April 2005, shares ran to $300 by June 2005. Shares used $300 as a magnet until October 2005.
  • At $300+ shares made it to $400 by the end of 2005.
  • At $400+ at the end of 2005 it took the stock until November 2006 for shares to hit the $500 mark.
  • At $500+ at the end of 2006 shares have traded as low as under $450 in early 2007 and in this last major push shares are just today under that $600 mark.
  • This is one of Cramer’s "New Four Horsemen of Tech" and he’s calling for higher.

These "$100" increments, let’s call them century marks, do act asmagnets and then as resistance.  Or at least that has been the caseuntil today.  If you pretend that $600.00 is already here, Google wouldhave a $187.25 Billion market cap and would have forward multiples of:

  • Basedon $15.25 EPS and $11.5 Billion revenues for Fiscal 2007 estimates,shares trade at 39.34-times earnings and 16.28-times forward revenues.
  • Based on $19.50 EPS and $15.75 Billion revenues for Fiscal 2008estimates, shares trade at 30.76-times forward earnings and 11.88-timesforward revenues.

Based upon the ongoing strength anddemographics holding up for Google, these revenue numbers may beunderestimated if the company can convert more of its free services andrecent acquisitions into direct subscriber or ad-based dollars.  On theearnings front, it seems that the only real issue affecting the companyearnings is whether or not the company hires too many people on itspayrolls or makes too much cap-ex spending on bandwidth and hardware.Advertising on traditional papers and TV may be slowing, but it willtake a significant slowdown for advertisers to slow web advertising(even with less real estate, gambling, and auto ads).  See, Google’s online video dominance and see its Dominance in August.  We started discussing the impacts of a Google Phone back in March, but this has been addressed to death since then.

Earnings are only sixteen days away on October 18, and that in andof itself is going to act as a catalyst for added volatility.  Optionsexpire on October 19, and The $600 CALLS look to have closed out at$10.70.  If the stock whips around more and more until earnings, youcan expect that to perhaps defy and maybe even go against the usualtime value erosion for more normal stocks.

The highest knownanalyst target out there is $700.00 from ThinkEquity and many of theexisting targets out there are right around the $600.00 and higher withtwo other key notes showing UBS $655, Goldman Sachs $625, and Lehman $610.  You could always see the analyst "downgrade on valuations" also come into play, but we won’t go there because analysts could just as easily raise targets at the same time.

Aslong as the market doesn’t give an unexpected October crash or fallapart and as long as the world doesn’t change drastically overnight,Google shares should pass $600.00 on any real market strengthcontinuing.  It isn’t the barrier for the speed of light or anythinglike that.  But after that, history would be on the side of someadditional whipsaws around the $600 handle if this threshold ispierced.

Other recent notes of interest:

We are getting ready to release a large portion of our "Watch List" small-cap Internet stocks for our "Special Situation Investing Newsletter" readers.

Jon C. Ogg
October 2, 2007 

Jon Ogg produces the 24/7 Wall St. SPECIAL SITUATION INVESTING NEWSLETTER; he does not own securities in the companies he covers.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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