China Gets Normal

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By Douglas A. McIntyre Updated Published
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ChinaChina was supposed to be falling apart. Inflation was more than 10%. Labor costs were rising rapidly. The central government jacked up gas and diesel prices. The apocalypse was just around the corner.

What a difference a month makes. Consumer prices rose only 4.9% in August which would put China in a class with the US.

The improvement in how much the cost of things on the mainland is going up did not hurt the balance of the Chinese economy. Exports slowed, but the rate of improvement still has to be the envy of the rest of the world. According to the FT, "Exports increased by 21.1 per cent in August."  While that is slower than the year before, it should keep sharp improvements in China’s GDP on a fast track.

What is happening in China does not even qualify as being described as a "soft landing". In reality, it is no landing at all. GDP improvement in the US, Japan, and the EU may have disappeared this quarter. The fact that the trend has not spilled over into the world most populated country is a puzzle.

The key to the lock is that in a recession in some of the world’s largest economies, the demand for low-priced goods may actually move up or at least remain in a steady state. "Cheap" is in vogue when the man on the street cannot afford Gucci and Ralph Lauren.

While the cost of goods out of China may have risen some over the last year, it is not enough so that its relative advantage has been undermined.

China is doing fine. The envious hoped that would not be true. They prayed for evidence that China was just like everywhere else.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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