Sirisus XM (SIRI) Sales Falter: 24/7 Wall St.-The Channel Checkers Survey

Sirius XM Satellite Radio (SIRI)

Over the past week, 24/7 Wall St.–The Channel Checkers surveyed various stores to track sales trends for Sirius Radio equipment.  We asked the following questions:

1. What is the average amount people spend on Sirius Radio Hardware?
2. Are sales of Sirius Radio equipment more or less this month than last month?
3. Do people buy the radio for the car or the stand alone radio?
4. Can I get activated at your store? Do most people do that?
5. How are the overall sales of Sirius Radio equipment?

• The average amount spend by customers on Sirius Radio equipment was roughly $159, compared  with more than $170 in previous surveys.  Answers ranged most often around $150- 200 according to 29% of respondents.  41% of respondents said less than $150.

• 48% of respondents do believe sales of Sirius Radio equipment was down compared with last month.  30% believe they are up, while 22% of respondents said they were the same.

• 65% of people buy Sirius Radio equipment for use in their car while 13% buy the equipment for stand alone usage outside the car.  22% said both.

• 87% of respondents said that a customer could get activated in the store where they purchased the Sirius equipment.  9% said no.

• 50% said overall sales of Sirius equipment was increasing, while 25% thought they were decreasing.

Conclusion of Channel Check:   Hardware purchases appear to be lower in July than in previous surveys. Demand appears to be slowing in July, but business also appears to have improved compared to last year. Car usage remains the primary application for Sirius equipment suggesting that overall demand may be linked more strongly to auto sales, than direct retail sales.

For access to the underlying survey or for more information, please contact Jason Katz at 415.867.0959 or [email protected]

Douglas A. McIntrye