24/7 Wall St.–The Channel Checkers Survey Of Apple (AAPL) Sales

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By Douglas A. McIntyre Updated Published
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blue-hills4The latest 24/7 Wall St.–The Channel Checkers survey of Apple (AAPL) stores shows that the company is holding the line on pricing and this should help earnings.

Over the past week, the survey checked Apple Stores to gauge trends in sales of iPod’s and computers. We asked the following questions:

1. Are you discounting any iPod’s?
2. What is the best selling iPod model?
3. Have you sold more iPod’s in the past month than in the previous month?
4. Are you planning on discounting computers soon?

• 87% of respondents said they were not discounting iPod’s currently;
• 63% of respondents said that the iPod Touch was the best-selling iPod model;
• 23% said that the new iPod Shuffle was the best-selling model;
• 57% of respondents said they had sold more iPod’s in this past month than in the previous month;
• 63%  of respondents reported not discounting computers or any kind. 37% said they were discounting computers;
The conclusions of the survey:  Apple stores appear to be holding the line on pricing. This trend has been consistent throughout 2009.  We believe that the pricing discipline could positively impact Apple’s performance.  Business also appears to be trending upwards in April. In our related survey on AT&T stores sales of the iPhone continue to look strong with positive trends in new iPhone account openings in addition to simple hardware unit sales.

For more information on AT&T and Apple trends, see The Channel Checkers data.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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