Kraft’s (KFT) Latest Chess Move: Up Guidance Ahead Of Cadbury Bid

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By Douglas A. McIntyre Updated Published
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magazinKraft (NYSE:KFT) improved is chances of making a viable bid for Cadbury before the UK government deadline of November 9. The US company beat expectations and raised guidance. Its shares dropped 2% to $27.10, probably because the company’s shareholders feel that they are better off without the integration risks that a Cadbury deal represents.

Revenue declined 5.7% to $9.8 billion. Operating income increased 38.7% from the same quarter last year to $1.42 billion. EPS from continuing operations were $0.55.

Kraft  increased its guidance for 2009 diluted EPS to at least $1.97 compared to the previous expectation of at least $1.93. The new guidance reflects strong year-to-date profit performance and a reduction in its full-year effective tax rate to about 30% versus the previous expectation of about 31.5 %. In other words, a reasonable part of the improvement has to do with taxes.

Kraft will probably make a new, hostile bid for Cadbury within the day. Cadbury announced strong earnings and its own improved forecast at the end of last month. Kraft will probably attempt to buy the UK company without raising its current bid. The battle between the two companies is likely to go one for months, unless Kraft is willing to sharply improve its offer, and, if it does. its shares are likely to fall further. Wall St. thinks the deal is already rich.

Douglas A. McIntyre

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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