A “Most Admired Company” List Without A Single Surprise

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By Douglas A. McIntyre Updated Published
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Everyone loves Warren Buffett of Berkshire Hathaway (BRK.B) and the “never be evil” management of Google.

Citigroup (C), Goldman Sachs (GS), and the other large firms on Wall St. are among the most hated in America. People surveyed particularly despised companies that got taxpayer moneyHarris Online came out with its annual list of “The 10 Most Admired Companies” based on a poll of 29,963 people conducted between December 29 and February 15. Sixty companies were on the list of firms that respondents considered.

The order of the list shows just how effective the media’s portrait of companies can be and the extent to which the federal bailout has branded firms, even those on which the governemnt made a good return on the money in invested from the TARP.

Reuters reports the list as it was supplied by Harris:



MOST ADMIRED: prior rank

1. Berkshire Hathaway Inc 11

2. Johnson & Johnson 1

3. Google Inc 2

4. 3M Co 9

5. SC Johnson & Son Inc n/a

6. Intel Corp n/a

7. Microsoft Corp 7

8. Coca-Cola Co 4

9. Amazon.com Inc 6

10. General Mills Inc 8

LEAST ADMIRED:

1. Freddie Mac n/a

2. American International Group Inc 1

3. Fannie Mae n/a

4. Citigroup Inc 6

5. Goldman Sachs Group Inc n/a

6. Chrysler 4

7. General Motors 3

8. JPMorgan Chase 12

9. Bank of America Corp 14

10. Delta Air Lines Inc n/a

n/a = Company not rank among 60 most visible U.S. companies in last edition of survey

Douglas A. McIntyre

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Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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