The press has been invited to an event at which new JP Penney (NYSE: JCP) CEO Ron Johnson will talk about what the company says is his exciting new strategy. What the invitation does not say is that he will cut thousands of jobs. Penney has consistently fallen behind rivals, particularly Macy’s (NYSE: M) and big box retailers Costco (NASDAQ: COST) and Target (NYSE: TGT). The firm’s stock price and same store sales suffered enough that former CEO Maurice Ullmann was fired in favor of Johnson, the former head of Apple’s (NASDAQ: AAPL) retail operations.
Many analysts still believe that there are too many large department store locations across the nation. Much of this crowding is due to stores owned by failed and failing chains like Sears Holdings (NASDAQ: SHLD) owner of Sears and KMart
The fresh bloodbath, announced internally this month and effective today, will affect employees at nearly all of Penney’s 1,200 stores nationwide — in many instances, hitting dozens of workers at a single location, according to insiders.