Can Apple Sell 40 Million iPhones In China

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By Douglas A. McIntyre Published
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Apple (NASDAQ: AAPL) sold 37 million iPhones in its last competed quarter. Most analysts could hardly believe it. The consensus on Wall St was close to 30 million

Apple still has two huge untapped markets for its hardware. One is the business and enterprise markets, dominated by the PC. The other is China. So far, Apple’s sales in the People’s Republic has been slow.

Now, a Wall St. analyst has written about how he thinks Apple can sell 40 million iPhones in China in 2013. If that happens, it could help keep Apple’s high double digit revenue increases going

According to Apple Insider

Investment bank Morgan Stanley believes Apple will partner up with both China Telecom and China Mobile “over the next year” to make its iPhone available on all three Chinese carriers, a move that could bring incremental sales of as many as 40 million units next calendar year.

Analyst Katy Huberty issued a note to investors late Sunday noting the vast untapped potential for the iPhone in China. According to her, Apple can only possibly reach 10 percent of the 150 million “high-end Chinese subscribers” in the country through its current partnership with China Unicom.

China Mobile, the world’s largest wireless carrier, holds the bulk of the country’s high-end subscribers with an estimated 120 million customers who pay more than 100RMB ($16) a month. The final 10 percent of high-end subscribers are on China Telecom, the third-largest carrier in China.

 

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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