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Google Wants To Launch TV Product In Kansas City

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By Douglas A. McIntyre Published
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Google has applied to provide TV products to homes in Kansas City, Mo. The media has pointed out that this puts the search company into direct completion with cable TV. The offering would also include high speed internet service. The service will go by the name of Google Fiber

Google faces very long odds if it wants to compete with cable and telecom fiber to the home. Cable and telecom firms already have infrastructure that passes tens of millions of homes, which makes hooking up new customers relatively easy. How Google would provide similar products is uncertain. And Google will probably have to negotiate with a number of networks, cable networks, and premium content providers to supply their programming. The process could take years.

The other enemy to Google’s product is inertia. Even the large telecoms like AT&T and Verizon have had trouble displacing cable and satellite TV products. Consumers seem to find the incumbent products adequate in most cases

 

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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