Menu Change May Be Coming to Buffalo Wild Wings

Photo of Trey Thoelcke
By Trey Thoelcke Published
This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them.

One interesting side note to Tuesday’s disappointing earnings from Buffalo Wild Wings (NASDAQ: BWLD): Besides facing higher price-per pound costs for chicken wings, the company says that it is receiving fewer wings per pound. That’s because each wing in larger.

In response, the Minneapolis-based operator of the Buffalo Wild Wings Grill & Bar chain may change its menu too sell wings in “single, double and triple” orders, rather than specific numbers of wings, such as 6, 12 or 18.

“The good news is, I really don’t think they can grow too much bigger chickens, so the yield issue should subside,” said CEO Sally Smith said on conference call.

For the quarter ended in June, Buffalo Wild Wings posted a profit of $11.7 million, or $0.62 per share, on revenue of $238.7 million. But that disappointed the street; consensus estimates called for $0.68 cents per share and revenue of $240.3 million. And the company said earnings would increase 15% to 20% over 2011, but that was down from the previous outlook of 20% growth.

Buffalo Wild Wings is down more that 10% today, trading at $70.5 in a 52-week range of $52.37 to $94.81.

Photo of Trey Thoelcke
About the Author Trey Thoelcke →

Trey has been an editor and author at 24/7 Wall St. for more than a decade, where he has published thousands of articles analyzing corporate earnings, dividend stocks, short interest, insider buying, private equity, and market trends. His comprehensive coverage spans the full spectrum of financial markets, from blue-chip stalwarts to emerging growth companies.

Beyond 24/7 Wall St., Trey has created and edited financial content for Benzinga and AOL's BloggingStocks, contributing additional hundreds of articles to the investment community. He previously oversaw the 24/7 Climate Insights site, managing editorial operations and content strategy, and currently oversees and creates content for My Investing News.

Trey's editorial expertise extends across multiple publishing environments. He served as production editor at Dearborn Financial Publishing and development editor at Kaplan, where he helped shape financial education materials. Earlier in his career, he worked as a writer-producer at SVE. His freelance editing portfolio includes work for prestigious clients such as Sage Publications, Rand McNally, the Institute for Supply Management, the American Library Association, Eggplant Literary Productions, and Spiegel.

Outside of financial journalism, Trey writes fiction and has been an active member of the writing community for years, overseeing a long-running critique group and moderating workshop sessions at regional conventions. He lives with his family in an old house in the Midwest.

Featured Reads

Our top personal finance-related articles today. Your wallet will thank you later.

Continue Reading

Top Gaining Stocks

CBOE Vol: 1,568,143
PSKY Vol: 12,285,993
STX Vol: 7,378,346
ORCL Vol: 26,317,675
DDOG Vol: 6,247,779

Top Losing Stocks

LKQ
LKQ Vol: 4,367,433
CLX Vol: 13,260,523
SYK Vol: 4,519,455
MHK Vol: 1,859,865
AMGN Vol: 3,818,618