Ford Faces Problem With Bronco

By Douglas A. McIntyre Updated Sep 19, 12:59PM EDT · Published Jul 27, 6:37AM EDT

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Ford Faces Problem With Bronco — © gopixa / iStock Editorial via Getty Images

The Wall Street Journal reports that both The National Highway Traffic Safety Administration and Ford have started to investigate whether its new and highly popular Bronco has an engine failure problem at high speed. If so, it would be one of the most dangerous issues in the recent history of recalls.

The hazard involves the 2021 model of the small SUV. There are about 25,000 of these.

A Ford representative said the danger would be fixed without charge under warranty. One would hope the person has decided to state the obvious.

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According to the Journal, Ford has admitted that it has broader quality problems and knows it must fix them. Once again, a statement of the obvious by management.

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Ford is up against the other global auto companies and Tesla as it spends billions to move into electric vehicles. Executive Chairman Bill Ford has admitted a stumble, particularly with its new F-150 Lightning, would weigh on the entire company.

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As the core of the news is the issue of why Ford cannot get the quality formula right. Press coverage of potentially severe problems with one of its hottest-selling vehicles says it all.

About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.