Could Altria Stock Be Better Than Universal Corporation in 2024?

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By Lee Jackson Published
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Could Altria Stock Be Better Than Universal Corporation in 2024?

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Investors love dividend stocks because they provide dependable income and give investors a great opportunity for solid total return. Total return includes interest, capital gains, dividends, and distributions realized over time. In other words, the total return on an investment or a portfolio consists of income and stock appreciation.

At 24/7 Wall St., we always remind our readers about the impact total return has on portfolios because it is one of the best ways to improve the chances of overall investing success. Again, total return is the combined increase in a stock’s value plus dividends.

For example, if you buy a stock at $20 that pays a 3% dividend, and it goes up to $22 in a year, your total return is 13%—10% for the increase in stock price and 3% for the dividends paid.

We did some comparison shopping to see which top dividend stock would be better in 2024. Not only will it have the largest dividend to provide stellar passive income, but it also has the potential to deliver the biggest total return. Two top companies squared off, and one was a decided winner.

Altria

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Altria Group is one of the world’s largest producers and marketers of tobacco and cigarettes.

This tobacco company offers value investors a great entry point and a rich 9.36% dividend. Altria Group Inc. (NYSE: MO | MO Price Prediction) manufactures and sells smokable and oral tobacco products in the United States through its subsidiaries.

The company provides cigarettes primarily under the Marlboro brand;

  • Cigars and pipe tobacco, principally under the Black & Mild brand
  • Moist smokeless tobacco and snus products under the Copenhagen, Skoal, Red Seal, and Husky brands
  • on! Oral nicotine pouches.

It sells its tobacco products primarily to wholesalers, including distributors and large retail organizations, such as chain stores.

Altria owns over 10% of Anheuser-Busch InBev (NYSE: BUD), the world’s largest brewer. In March 2008, it spun off its int’l cigarette business to shareholders.

Universal Corporation

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Universal Corporation is one of the world’s leading tobacco merchants.

While this company’s products, like Altria’s, may not be for everyone, they have strong demand, have been in business for almost 150 years, and offer shareholders a hefty 5.25% dividend. Universal Corporation (NYSE: UVV) processes and supplies leaf tobacco and plant-based ingredients worldwide.

The company operates through two segments:

  • Tobacco Operations
  • Ingredients Operations.

It is involved in procuring, financing, processing, packing, storing, and shipping leaf tobacco for sale to manufacturers of consumer tobacco products.

The company:

  • Contracts, purchases, processes, and sells flue-cured, burley, and oriental tobaccos that are primarily used in the manufacture of cigarettes
  • Dark air-cured tobaccos manufacture naturally wrapped cigars, cigarillos, and smokeless and pipe tobacco products.

Universal Corporation also provides value-added services, including

  • Blending, chemical, and physical tobacco testing
  • Service cutting for various manufacturers
  • Manufacturing reconstituted leaf tobacco
  • Just-in-time inventory management services
  • Electronic nicotine delivery systems
  • Customer smoke testing services

And the winner is…

Choreograph / Getty Images

In comparison, both are great ideas, as both are in the tobacco business, which, while slowing, remains extensive across the globe. Both also pay significant dividends; however, after closely looking at the two companies, Altria is the winner, and here’s why:

  • Altria has by far the more significant dividend, 9.11% versus 6.33%.
  • Altria trades at a slightly better multiple at 9.42 times earnings versus Universal’s 9.55 mark.
  • Universal’s forward earnings estimates are unavailable on Yahoo Finance or MarketBeat. Altria is expected to earn $5.24 per share in 2025.
  • Altria’s 10% ownership of Anheuser Busch InBev is a huge positive, as the Budweiser brewer is one of the world’s largest, with a portfolio of approximately 500 beers.
  • Altria’s iconic Marlboro brand is the world’s best-selling international cigarette.
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About the Author Lee Jackson →

Lee Jackson has covered Wall Street analysts' equity and debt research and equity strategy daily for 24/7 Wall St. since 2012. His broad and diverse career, which included a stint as the creative services director at the NBC affiliate in Austin, Texas, gives him unique insight into the financial industry and world.

Lee Jackson's journey in the financial industry spans over 30 years, with nearly two decades as an institutional equity salesperson at Bear Stearns, Lehman Brothers, and Morgan Stanley. His career was marked by his presence on the sell side during pivotal Wall Street events, from the dot.com rise and bubble to the Long Term Capital Management debacle, 9/11, and the Great Recession of 2008. This is a testament to his resilience and adaptability in the face of market volatility.

Lee Jackson’s practical financial industry experience, acquired from a career at some of the biggest banks and brokerage firms, is complemented by a lifetime of writing on various platforms. This unique combination allows him to shed light on the intricacies and workings of Wall Street in a way that only someone with deep insider experience and knowledge can. Moreover, his extensive network across Wall Street continues to provide direct access for him and 24/7 Wall St., a privilege few firms enjoy.

Since 2012, Jackson’s work for 24/7 Wall St. has been featured in Barron’s, Yahoo Finance, MarketWatch, Business Insider, TradingView, Real Money, The Street, Seeking Alpha, Benzinga, and other media outlets. He attended the prestigious Cranbrook Schools in Bloomfield Hills, Michigan, and has a degree in broadcasting from the Specs Howard School of Media Arts.

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