Analyst Not Worried About iPhone 16 Sales

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By Douglas A. McIntyre Updated Published
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Analyst Not Worried About iPhone 16 Sales

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24/7 Wall St. Insights

Sales of the new Apple Inc. (NASDAQ: AAPL) iPhone 16 may be slow. They may not be slow. They may be slow in China, but they may not be. People will wait to buy an iPhone 16 until the new AI features iOS 18 comes out in October. Some people will buy the smartphone and wait to download iOS 18 later.

Some analysts believe that investors could overreact to iPhone 16 sales and make a buying decision about the stock that is ill-informed. In a note to investors published by CNBC, UBS analysts wrote, “While we still argue the collection of iPhone/iOS attributes are more evolutionary than revolutionary, we caution that investors not overreact to data that suggests somewhat initial tepid demand.” It is tempting to ignore that every time a research firm or Wall St. firm publishes data about how many iPhone 16 models were sold or how long the lines at Apple stores are.

The early iPhone sales game has been around for years. Analysts then looked at how long lines at Apple stores were. For some early iPhones, people slept in line overnight. Apple ran out of parts for the brisk demand in more than one case. That distorted how many early customers there were

Analysts have often examined the features of new iPhones to see if they were significant upgrades from earlier versions. Reportedly, most changes were in camera quality, battery life, and chip power. While these upgrades may have been modest, demand for each generation has been strong right after the new iPhone hit the market.

In the past month, Apple’s shares are close to flat and the S&P 500 is up slightly less than 2%. What does that mean? Maybe nothing.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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