Ford F-150 Threatened by Tariffs

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By Douglas A. McIntyre Published

Quick Read

  • Tariffs on Chinese electric vehicles have helped to save Ford Motor Co. (NYSE: F).

  • However, new tariffs on aluminum from Canada could cripple it.

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Ford F-150 Threatened by Tariffs

© shaunl / iStock Unreleased via Getty Images

Ford Motor Co. (NYSE: F | F Price Prediction) F-150 assembly relies significantly on aluminum. The Wall Street Journal reports most rolls of aluminum come from smelters in Canada. Like many U.S. firms, Ford has tried to stockpile imported items it relies on. It will not say, but those inventories won’t last long. The company admits the shortage will be a challenge.

Ford sold 158,675 cars and light trucks in the United States during the first two months of the year, 59,301 of which were F-Series pickups. That is a mind-boggling 37% of its total. A sharp drop in F-Series sales lasting more than a few days would dent the company’s financials. If that extends for weeks, the effects would be staggering. Estimates for revenue from the F-150 sales range as high as $41.5 billion annually.

Ford’s stock has collapsed by 21% in the past year, and anxiety about tariffs has hurt it recently. At $9.55 a share, it trades close to its 52-week low. The company has a market cap of $36 billion. Even with a massive sell-off, the Tesla Inc. (NASDAQ: TSLA) market cap is $798 billion. Tesla’s global unit sales are well below that of Ford.

The Biden administration did Ford a significant favor. The tariffs on Chinese electric vehicle (EV) imports, which are as high as 100%, have protected the company from a wave of Chinese EVs. Last September, CEO Jim Farley said Chinese EV car companies are “an existential threat.” CFO John Lawler added, “These guys are way ahead of us.”

Ford’s future is already clouded by its EV failure in America. Although it has invested billions of dollars in this initiative, in the first two months of the year, it sold 7,326 EVs in the United States. Its EV flagship, the F-150 Lightning, had sales of 2,199.

Tariffs on Chinese EVs have helped to save Ford. Tariffs on aluminum from Canada could cripple it.

Why Buy a Ford F-150 When You Can Drive a Better Car for Less Money?

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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