The Stock People Turn to When Markets Fall Apart

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Published

Wall St. Key Points:

  • With rising prices expected to rob people of their purchasing power and likely trigger a recession, investors need to find safe havens.

  • Altria Group Inc. (NYSE: MO) should be at the top of the list.

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The Stock People Turn to When Markets Fall Apart

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Altria Group Inc. (NYSE: MO | MO Price Prediction) has a forward yield of 7.1%. It is likely to keep its current dividend or raise it. Altria has a strong cash flow and an ironclad balance sheet. It also has one of the world’s most famous brands: Marlboro.

Altria is not a trader’s stock. It is up 7% this year, compared to a 14% drop in the S&P 500. Its trading range is narrow. The stock has changed hands over the past 52 weeks between $60.18 and $40.65 a share. It trades near $56 today.

Altria has solid earnings and an almost unprecedented run of dividend payments. In 2024, Altria’s revenue fell 2% to $24 billion. However, earnings rose 42.% to $6.54 a share. At the end of 2024, Altria had $11.3 billion of cash, cash equivalents, and long-term investments. It also raised its 2025 guidance. And it has raised its dividend every year for the past 20 years.

Almost all of Altria’s revenue comes from cigarettes. There is a theory that many investors shy away from buying Altria stock for that reason and that the dividend is an incentive.

Almost all of Altria’s cigarette sales are from the Marlboro brand. The brand was first marketed in 1924 and targeted toward women. In the 1950s, the target changed to men. The brand is almost 10% of global cigarette sales.

The stock market has become dangerous. President Trump imposed 10% tariffs on imports from all countries. The figure is higher for several large trading partners: 34% for China and 25% for South Korea and the European Union.

Tariffs are expected to raise the prices of many imported goods sold in America. This robs people of their purchasing power and, in turn, could trigger a recession. Investors need to find safe havens. Altria should be at the top of the list.

The Best Dividend Stock on Earth Makes Even More Sense Today Than Ever. Here’s Why.

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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