From Internet Outsider
The BBC, the NBA, the Sundance Channel, the "hundreds" of small media partners who sign up every quarter… GooTube is quietly partnering with almost all of the old media world that hasn’t been scarfed up by Viacom or NBC. According to the New York Times, moreover, when 100,000 Viacom videos were stripped off YouTube a few weeks ago, and some commentators suggested that the loss of these massively trafficked clips would force the arrogant little arriviste to beg and plead, YouTube traffic increased 14% in two weeks.
The bottom line: YouTube does not need Viacom or NBC. For the moment, Viacom and NBC can tell themselves that they do not need YouTube. In another year or two, however, when every other content producer on the planet has set up a dedicated "channel" on YouTube, it will be the stubborn old media conglomerates’ turn to say "please."