BusinessInsider Has 8.8 Million Visitors in December

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Updated Published
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Business website newcomer BusinessInsider sent another shudder through the sector as its December audience reached 8.8 million unique visitors, according to research firm comScore. That puts it well ahead of the audience of troubled TheStreet.com (NASDAQ: TST), which posted a figure of 6.8 million, and the online division of TV network CNBC, which had 6.6 million unique visitors for the month. BI’s audience is drawing uncomfortably close to that of news and trading terminal company Thomson Reuters (NYSE: TR), which had 10.1 million unique visitors in December.

BI’s growth can no longer be described as simply a product of salacious stories about Wall St. wives or hedge fund mistresses. The site often scoops its competition on important stories. And the number of stories it runs now approaches 300 a day. The site also provides business and financial coverage 24 hours a day. With an editorial staff that must number more than 60, BI can cover as much ground as all but the sites owned by news organizations and Web portals.

BI has not entirely given up the sort of story that helped propel its growth. Among those are single, anonymous source stories –“Judging by This Angry Email, Marissa Mayer Hasn’t Yet Wowed ALL Yahoo Employees” — and pieces about underdressed women — “AD OF THE DAY: ‘Gymtimidation’ From Hot Girls In The Locker Room.”

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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