Disney Conquers Broadway

By Douglas A. McIntyre Published Aug 6, 6:36AM EDT

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Disney’s (NYSE: DIS) success on Broadway dates all the way back to 1994, when Beauty and the Beast dominated ticket sales. The musical rendition of the massively popular movie of the same name, Beauty and the Beast became a streaking financial goldmine, averaging $621k per week between 1994 and its closing year in 2007 according to Broadwayworld.com, which pulls its data from The Broadway League.

Via TiqIQ

That exorbitant monetary draw of Beauty and the Beast was just the beginning of Disney’s tirade on Broadway. Since 1994 11 more productions have made it to Manhattan’s Theater District, with 2014’s Aladdin being the latest. Adaptations of Frozen, Pinocchio, Alice in Wonderland, Father of the Bride and Freaky Friday are also in preliminary stages to hit Broadway in the distant future.

Disney Theatrical Productions Limited, also known by the moniker Disney on Broadway, has become no stranger to undying success in New York City. The company has several productions listed on the Longest Running Broadway List produced by The Broadway League, with The Lion King closing in on the No. 3 position behind the historic production of Cats. Beauty and the Beast owns the No. 9 spot with 5,461 shows performed. Other notable productions include Mary Poppins at No. 22, Aida at No. 35 and Newsies at No. 101.

Aida, which ran on Broadway between March of 2000 and September of 2004, grossed just over $700k on average each week during its four-year stay at the Palace Theatre. Mary Poppins pooled $882k per week at the New Amsterdam Theatre during its stay from November 2006 to March 2013. Each pales in comparison to The Lion King’s numbers, however, which has grossed $1.27 million per week between its two homes at the New Amsterdam Theatre and Minskoff Theatre.

With financial gain still snowballing as it slaloms through its 22nd year of business, Disney Theatrical Productions will continue to bring more to the Great White Way in the coming years. In January 2014, CEO Bob Iger announced that the hit animated film Frozen would get the theater treatment and was in its early developmental stages. December of 2016 will welcome the premiere of Pinocchio at the National Royal Theatre. The Hunchback of Notre Dame received overwhelmingly positive reviews for its adaptation at the Papermill Playhouse in New Jersey this past year, spurring speculation that a Broadway run could potentially gain traction.

Via TiqIQ

Disney shareholders should keep an eye on the Disney Theatrical Productions division, and should be well-advised that the company is flirting with reaching even greater heights in the future. With a possible unveiling of a stage version of Frozen, the highest-grossing animated film of all-time, the company could be sitting on another hit based on a movie that has already grossed over $1 billion worldwide.

About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.