As Tom Brady Receives MVP Award, A Win For His Sponsors

By Douglas A. McIntyre Updated Jan 12, 3:46AM EST · Published Feb 4, 7:55AM EST

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As Tom Brady Receives MVP Award, A Win For His Sponsors — © Elsa / Getty Images

Tom Brady, the quarterback for the powerful New England Patriots, the winner of more Super Bowls than any other person to play at his position, the oldest quarterback to start a Super Bowl, and the man who passed for the most yards in the season which is just ending, won the NFL MVP award–for the third time. The few companies for which he does endorsements just got another lift in exposure and the benefits of their relationship with Brady who is arguably the greatest player in NFL history. The downside of more visibility for Brady is that, although he is beloved by millions of fans, he is loathed by millions of others.

Among Brady’s major endorsements is one with ultra-high-end car maker Aston Martin. The UK based company sold only 5,117 cars last year. Some of its models sell for over $200,000.

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On a less rarefied level, Brady endorses Tag Hauer watches. The watches are at the lower end of the luxury market. Most models sell between $1,500 and $10,000.

Brady also endorses some very inexpensive products. He sponsors Ugg which makes inexpensive boots, shoes, slippers. Most sell for between $150 and $250. Brady says he wears their slippers because they are so comfortable

The most mass market products Brady endorses are Under Armour (NYSE: UA) athletic gear products. Brady has special pajamas made by Under Armour, and he wears some of their gear during games. The UA logo is visible, for instance, on the gloves he uses during games and will wear during the Super Bowl.

Brady’s popularity extends to NFL products. Most weeks, he has the top-selling jersey among all of the league’s players.

The good side of Brady’s virtual omnipresence in the world of sports is that everyone who loves the New England Patriots and their greatest star may buy his pajamas or his slippers. Almost none of those fans can buy an Aston Martin.

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And, then there is the army of people who hate Brady. Some hate him because he has defeated their teams so often. Others hate him because he is tall and handsome. Some think he is a cheater who takes air out of footballs to make them easier to throw. He received a four-game suspension last year because the league was convinced he engineered a ball deflation system. Some people don’t like a winner.

Brady just got more attention for his sponsors because he is the NFL’s new MVP. And they will get another jolt as he plays in the Super Bowl, whether it helps them sell their products, or not.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.