If CBS CEO Moonves Is Dumped, Odds of Viacom Merger Jump

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By Douglas A. McIntyre Updated Published
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If CBS CEO Moonves Is Dumped, Odds of Viacom Merger Jump

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The board of CBS Inc. (NYSE: CBS) will meet as early as today to discuss sexual harassment charges against CEO Les Moonves, according to several major media outlets.  The board could suspend him during an investigation, or fire him immediately, sources say.

This is 24/7 Wall St.’s take on the story from two days ago:

Widely admired CBS Corp. CEO Les Moonves has a big problem. The New Yorker ran an article that charged that he sexually harassed six women. The typical pattern for charges like this is that the company board hires outside counsel and the results are announced to the public once the process is complete. Moonves is not only the head of CBS. He is also the major force behind an effort to block a marriage between CBS and Viacom Inc. If he is pushed out, the merger becomes almost certain.

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The Redstone family has controlling interests in both CBS and Viacom. Shari Redstone, who sits on both boards, believes the two entertainment companies should be together. Her argument is reasonable. The two companies together could cut costs. Each company is up against powerful and large competitors, including Walt Disney Co., which is buying a number of assets from Twenty-First Century Fox for $71 billion. This may make Disney the largest entertainment company in the world. AT&T Inc. just bought Time Warner, which gives it a range of entertainment properties to add to its wireline, wireless and satellite distribution operations. The merger of large entertainment companies may not be over. These traditional media operations effectively have been challenged by tech companies that are also now entertainment operations, with Amazon at the head of the list.

Redstone has been challenged by the CBS board led by Moonves, who believes she should not control CBS and Viacom on her own. Boards, they argue, have a function. Among these is to decide what is best for shareholders. Moonves believes a tie-up with Viacom is a bad idea.

Another wrinkle in the drama was that Moonves eventually wants his chief operating officer to run a combined company if there is one. This puts the Moonves pick, Joe Ianniello, up against Redstone’s pick to take over a combined operation, Viacom CEO Bob Bakish. Redstone has dropped the demand, but if Moonves is pushed out, her decision might change.

The biggest hurdle between Redstone and her vision of a merged CBS and Viacom is Moonves, and he could be gone soon.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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