How Far Will Pinterest Fall After Its IPO?

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By Douglas A. McIntyre Updated Published
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How Far Will Pinterest Fall After Its IPO?

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Pinterest is about to go public. It has priced its shares at $19, which gives the company a value of $10 billion. That is a lot of money for a public corporation that generated almost $760 million and lost $63 million in 2018. The math is such that initial investors may hammer the stock soon after it begins to trade.

The argument for Pinterest’s value is that its growth rate was 60% last year. That adds it to a list of companies, like Twitter, that set valuations on rapid growth, relatively small losses and large numbers of users. Pinterest has over 275 million users and is growing. That puts it at about the same size as Twitter, based on that measure.

Lyft, which has lost 20% of its value since its IPO, is not a good measure of what may happen to Pinterest shares. Evidence suggests that hedge funds that took ownership in Lyft when it was private started to short the shares almost immediately. Pinterest investors may be blocked from such activity, which takes it off the table as a risk.

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The most likely reason Pinterest shares will come under pressure is that they probably will surge as the stock opens. It will be too great an enticement for some investors to forgo a 20% or 30% gain on a day of trading. If the shares sell down the next day or the next, analysts will start to say the stock is overvalued, which will feed a selling frenzy.

Pinterest shares will be priced at $19, but they won’t stay there.

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Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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