Will the NFL Have 17 Million Empty Seats?

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By Douglas A. McIntyre Published
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Will the NFL Have 17 Million Empty Seats?

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Some NFL stadiums will host fans for the 2020 season. Some won’t. Or, maybe none will host fans at all. The widened spread of COVID-19 has opened up the chance that indeed there will be no fans present. Even if the fans could come, some players have contracted COVID-19, and others have opted out of the season on their own.

College football already has had to deal with canceled seasons. Schools that rely heavily on football revenue will be shaken financially. At least the NFL has a ready TV audience. But ticket sales are not an insignificant part of team revenue. Those sales put over 17 million fans in seats last year.

The NFL is like the airline or movie theater industries. It is impossible to predict what will happen if COVID-19 spreads aggressively in the fall. Flights may be curtailed and canceled again. Movie theaters, which have just opened to limited audiences, face the possibility of shutdowns. And Hollywood faces the chance its films, many of which cost over $100 million to make, will not be released until next year.

On average, most stadiums are close to full over the course of the regular season. The league average is 96% of capacity. Some teams say that over 100% of their seats were full last year. If that is possible, the Dallas Cowboys led the league at 108%. The team with the worst figures was the Los Angeles Rams at 79%. Cowboys’ total attendance for 2019 was 1.289 million, which led the league that count. The Rams were at the bottom again, at 760,000.

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The NFL should count itself as lucky if its stadiums are closed to fans. Only 8% of the average NFL’s profit margin comes from ticket sales. Stadiums are expensive to operate, but less so if there are no fans.

Over 17 million people may not be able to attend NFL games this season. The stadiums will be quiet. People will have to watch on TV, which is where the NFL makes almost all its money anyway.
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Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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