(LTD) Limited Ponders Sale of Apparel; Shackles May Come Off Stock

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By Douglas A. McIntyre Published
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Management at Limited Brands (LTD) was very clear to analysts at the most recent investor day, stating that the future of the company was in the Bath & Body Works and Victoria’s Secret brands, and not in apparel units Express and Limited.  Not that it needed to be said, as the two apparel units only contributed $27 million to operating profits in the year ended February 3rd, 2007 – less than 3% of the company total of $1.176 billion. 

Various reports today say that the company is in talks to sell the apparel group, including all Express and Limited stores, to Schottenstein Stores Corp. and Gordon Brothers Group for an estimated $1 billion dollars.  There are even rumors that the president of Limited Brands’ apparel group, Jay Margolis, is interested in taking the apparel group private himself in a management-buyout offer. 

Sales fell 3% at Express stores in the past 12 months and 10% over at Limited stores, as 117 locations were shut down during the period, bringing the combined total to 918 as of February this year.  Total sales for the past year were $493 million at Limited stores and $1.749 billion at Express stores, for a combined total of $2.24 billion. 

If a sale was approved in the $1 billion range, it would value the businesses at less than 0.5 time sales – low by retail standards but not a bad deal considering that the apparel group has a combined operating loss of $81 million over the past three years

The Limited Brands that would be left over would still have over $8 billion in annual sales, along with double-digit sales growth in the two leading brands.  This should be enough to drive LTD’s stock multiple higher, as the poor performance of the apparel group has kept valuations in the low teens for several years.  The market seems to be echoing this sentiment, driving the stock 5% higher in early trading to $27.97.  The stock is in the middle of its 52-week range of $23.54 to $32.60.

Ryan Barnes

April 24, 2007

Ryan Barnes can be reached at [email protected]; he does not own securities in the companies he covers.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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