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Cramer Upping a CROCS Endorsement

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By Douglas A. McIntyre Updated Published
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Today, Cramer came on CNBC for the STOP TRADING segment and was briefly positive on Olin (OLN-NYSE) as a cheap chemical company and positive on Churchill Downs (CHDN-NASDAQ) ahead of the Kentuckt Derby.

Cramer’s main issue though is on CROCS (CROX-NASDAQ).  He is still sticking with a bullish call on CROCS as one that is now not a fad, and he thinks it is going higher.  He did not go as far as a $95.00 target that was given today but he is now saying "not a fad."  That is markedly different than what he noted in February when he said you could still make money before the fad peaks and it tumbles.  He noted somewhat jokingly that Liz Claiborne (LIZ-NYSE) ought to go buy that company to re-energize its sagging brand.  So that may be a key change in his longer-term views and sounds like he’s going to be behind this one for longer than just "a trade" for his future shows and appearances.

Jon C. Ogg
May 4, 2007

Jon Ogg can be reached at [email protected]; he does not own securities in any of the companies he covers.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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