Cramer Spoke Too Soon on Limited

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By Douglas A. McIntyre Published
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On today’s STOP TRADING on CNBC, Jim Cramer said that Limited (LTD-NYSE) will go up.  The CEO doesn’t rest on his laurels and that could be a $30.00 play.  He thinks there is value to unlock.  He spoke before he got to really look at the news.  Shares are down 5% at $26.00 on the day.  The company is unlocking shareholder value, but it also issued a warning.

Limited has re-opened after announcing its news: The company is selling 67% of the ownership in its Express brand for some $548 million, with total after tax cash proceeds coming in at $425 million.  It is exploring strategic alternatives for its Limited Stores business.  These bits of news would have been welcomed on their own, but the company warned on earnings as well: The Company stated that it now expects 2007 first quarter earnings to be $0.12 to $0.14, versus its initial guidance of $0.25 to $0.28, and $0.25 last year and therefore estimates 2007 second quarter earnings per share to be $0.20 to $0.24 compared to $0.28 per share last year.  For the full year 2007, the Company now expects earnings per share of $1.55 to $1.65, versus its initial guidance of $1.75 to $1.90.  Most of this is being blamed on weakness at Victoria’s Secret.

Cramer might be right longer-term, but he didn’t anticipate that earnings warning.  Making a call before you know what the news is just proved yet again to be a dangerous game.  The good news is that shares were halted so there was no way those comments could have impacted traders.  This is part of the problem in believing that all "unlocking value" is without risks.

Jon C. Ogg
May 15, 2007

Jon Ogg can be reached at [email protected]; he does not own securities in the companies he covers.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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