Can Pepsi Earnings Win the Pepsi-Coke Investor Taste Test? (PEP, KO)

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By Douglas A. McIntyre Published
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Pepsico (NYSE:PEP) will grace us with the presence of its earnings Tuesday morning.  Analysts, according to First Call, are looking for EPS to come in at $0.89 on revenues of almost $9.4 Billion.  The following quarter expectations are $0.97 EPS and $9.9 Billion in revenues.  Pepsico of late has had a recent history of beating expectations over the last 4 reports, except for two quarters ago when it merely met expectations.

What will be of interest outside of earnings is the company’s ongoing structure and switch into slightly healthier (or less-bad) snack foods.  If the comapny announces any major changes to its water, juices, and beverages unit, that will take the cake by far.  But with a 3% rise at the end of Monday trading, it doesn’t seem as though many are worried.

Technicians will almost certainly be paying close attention because while the fundamentals have been strong and the weak dollar should theoretically help, the chart has not been able to hold strength.  A break much under $64.25 could even spell some trouble from the pure chartists.  The fundamental crowd from Wall Street analysts has an average target of $75.00, so tomorrow may be key for the next trend in Pepsico shares.  Competitor Coca-Cola (NYSE:KO) exceeded targets last week and its shares closed up less than 1% on that day.  Pepsico shares closed lower the day Coke reported,and with the gain today shares are basically back to the pre-earnings levels.

Jon C. Ogg
July 23, 2007

Jon Ogg can be reached at [email protected]; he does not own securities in the companies he covers.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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