Earnings Preview: Heelys (HLYS)

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By Douglas A. McIntyre Published
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Heelys, Inc. (NASDAQ:HLYS) has been a like a ride at an amusement park since coming public.  The stock is actually close to its post-IPO lows now.  But all of a sudden shares are up about 5% hours before earnings.  Today is the earnings date and First Call is looking for $0.42 EPS on revenues of $73.3 million.  Be advised that there is still a very thin coverage universe in this stock and the company only has two earnings reports under its belt since coming public.

If it offers guidance, estimates for Q3 are $0.38 EPS & $68.4 million in revenues, and fiscal 2007 estimates are $1.60 EPS & $272.8 million in revenues.  So, assuming the company can hit this target for the year, it currently trades at just over 13-times 2007 earnings estimates.  The reason for the low forward P/E ratio is likely due to it mainly having a one product company, even if it does have apparel now and more accessories on the way.  The reports of wheeled-shoe injuries have been a likely hamper as well.

Its chart is ugly from falling off a cliff since early May and not really participating in the summer rally before the last drop.  The company also had to withdraw a share offering in June.  Most analysts are actually positive on the stock and average price targets still appear to be north of $30.00.  Options traders must be expecting a big jump or a big drop, because on a static basis it appears that options traders as of right now are braced for a move of about 10% in either direction.

We’ll see how the company does.  Post-IPO lows were just put in yesterday.  Its July short interest was up over 10% to more than 4.8 million shares.  Any good news out of the company could cause a pretty large short squeeze, although some of today’s move could probably be attributed to shorts getting out of the way and declaring victory. 

Jon C. Ogg
August 7, 2007

Jon Ogg can be reached at [email protected]; he does not own securities in the companies he covers.

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About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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