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Retail

24/7 Wall St.-The Channel Checkers: Zimiez (ZUMZ) Sales Still Weak

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By Douglas A. McIntyre Updated Published
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Over the past week, 24/7 Wall St.-The Channel Checkers surveyed Zumiez (ZUMZ) locations to gauge trends in the surf wear and skate wear clothing market.  We asked the following questions:

1. Has there been an increase in sales as summer approaches?
2. What is the most popular brand for teenagers?
3. Is the most popular brand products in stock or are they sold out?
4. What is the average sales receipt at this location?
5. Do you have an items on clearance?

• 70% have said that sales are increasing as summer approaches.  30% said they have not.
• The strongest teen brand was listed as Volcom according to 17%, 10% cited Empyre, 10% cited DC, 7% said earthquake and 7% said Bilabong.
• 100% of store reps said that the most popular teen brand (cited above) was in-stock.
• The average sales receipt at Zumiez shops were said to be $58.23 with a range of $25-$150.
• Winter gear was the primary category of clothes and accessories cited as being in “clearance” mode.

Conclusion of Channel Check:  Sales activity, clearance items, and lack of strong dominant brands suggest that business is not extremely strong at Zumiez stores now. The average customer receipt is respectable but again does not suggest that business is booming.

For access to the underlying survey or for more information, please contact Jason Katz at 415.867.0959 or [email protected]

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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