Barnes & Noble Releases Nook, Shares Wobble

Photo of Douglas A. McIntyre
By Douglas A. McIntyre Published
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Barnes & Noble (NYSE: BKS) released its new Nook tablet e-reader. The company’s shares move higher by barely 1%. Wall St. must believe, as most analysts do, that the Nook will continue to be crushed by the new Amazon.com (NASDAQ: AMZN) Kindle Fire, and low end versions of the Apple (NASDAQ: AAPL) iPad.

The new NOOK Tablet is much more than an e-reader as is true with the Amazon Kindle Fire. As the product was announced, the book-seller said the machine is “the company’s fastest and lightest tablet with the best in HD entertainment. NOOK Tablet offers access to popular movies, TV shows, music and more through the top entertainment services, including Netflix, Hulu Plus, Pandora and others, plus a collection of high-quality apps, fast Web browsing and email.” A small army of content and software providers said they had entered into partnerships with Barnes & Noble. This includes EA Mobile and UStream. Hardly impressive.

The one piece of information Barnes & Noble should have withheld was that “The bestselling NOOK Apps have grossed over $100,000 in the first 30 days of sale.” How embarrassingly small.

Douglas A. McIntyre

Photo of Douglas A. McIntyre
About the Author Douglas A. McIntyre →

Douglas A. McIntyre is the co-founder, chief executive officer and editor in chief of 24/7 Wall St. and 24/7 Tempo. He has held these jobs since 2006.

McIntyre has written thousands of articles for 24/7 Wall St. He is an expert on corporate finance, the automotive industry, media companies and international finance. He has edited articles on national demographics, sports, personal income and travel.

His work has been quoted or mentioned in The New York Times, The Wall Street Journal, Los Angeles Times, The Washington Post, NBC News, Time, The New Yorker, HuffPost USA Today, Business Insider, Yahoo, AOL, MarketWatch, The Atlantic, Bloomberg, New York Post, Chicago Tribune, Forbes, The Guardian and many other major publications. McIntyre has been a guest on CNBC, the BBC and television and radio stations across the country.

A magna cum laude graduate of Harvard College, McIntyre also was president of The Harvard Advocate. Founded in 1866, the Advocate is the oldest college publication in the United States.

TheStreet.com, Comps.com and Edgar Online are some of the public companies for which McIntyre served on the board of directors. He was a Vicinity Corporation board member when the company was sold to Microsoft in 2002. He served on the audit committees of some of these companies.

McIntyre has been the CEO of FutureSource, a provider of trading terminals and news to commodities and futures traders. He was president of Switchboard, the online phone directory company. He served as chairman and CEO of On2 Technologies, the video compression company that provided video compression software for Adobe’s Flash. Google bought On2 in 2009.

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