Here are some of the latest numbers:
From Experian, the retailers getting the most searches on Cyber Monday are Wal-Mart Stores Inc. (NYSE: WMT), Best Buy Co. Inc. (NYSE: BBY), Amazon.com Inc. (NYSE: AMZN), Sears Holdings Corp. (NASDAQ: SHLD), and Target Corp. (NYSE: TGT). The most searched for product is the Kindle Fire, followed by Uggs (footwear from Decker Outdoor Sports Inc. (NASDAQ: DECK), iPads and iPods from Apple Inc. (NASDAQ: AAPL), Legos, and the Wii U game console from Nintendo.
The five hot products, according to Experian’s count of “in stock” searches were the Wii U, Monster High Dolls, Hero 3 (which could be any number of video games), and the iPhone 5.
Other interesting details from Experian:
- Online retail traffic was down 1% on Black Friday compared with Thanksgiving Day traffic
- Amazon received the most visits of any online retailer on Black Friday, Walmart was next
- Best Buy was the third most visited site, followed by Target
- J.C. Penney Co. Inc. (NYSE: JCP) was the fifth most visited site on Black Friday and, among the top five, had the largest gain day-over-day from Thanksgiving Day, up 26%
- Apple posted a 99% day-over-day gain, the largest of the top 20 retail sites
International Business Machines Corp. (NYSE: IBM) reports a 24.1% gain in Cyber Monday traffic and 12% of the traffic is coming from mobile devices. Online sales today are expected to hit top last year’s total of $1.25 billion, but the early traffic on Thanksgiving Day and the increase in online shopping on Black Friday could lower the day’s total somewhat.
Paul Ausick
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