Is Liberty Media Throwing in the Towel on Barnes & Noble?

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By Trey Thoelcke Published
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Is Liberty Media Corp.’s (NASDAQ: LMCA) decision to reduce its stake in Barnes & Noble Inc. (NYSE: BKS) a matter of stepping aside so the bookseller can spread its wings and fly again, or is it essentially throwing in the towel on the company it once wanted to buy outright?

Greg Maffei, president and chief executive officer of Liberty Media, said in the announcement:

By reducing our preferred position and eliminating some of our related rights, Barnes & Noble will gain greater flexibility to accomplish their strategic objectives. We look forward to maintaining our relationship with the Company.

And Leonard Riggio, chairman of Barnes & Noble, said:

Liberty’s decision to retain a portion of its investment and have active involvement on our board underscores Liberty’s ongoing commitment to Barnes & Noble.

But investors do not seem convinced, as shares were down more than 12% in Thursday morning trading on heavy volume.

Liberty Media said it will divest most of its stake in the struggling bookseller via private sales of its holdings. It took a 17% stake in Barnes & Noble in 2011 for $204 million, but that stake will be reduced to 2%. Liberty also will lose the right to keep two representatives on the Barnes & Noble board, so Maffei will step down.

With the loss of a major supporter, Barnes & Noble is left to continue its losing fight against the likes of Amazon.com Inc. (NASDAQ: AMZN), without even its underperforming Nook to give investors something to cheer about. But it is not the only retailer struggling. Best Buy is back in deep trouble, in part due to being overshadowed by Amazon as well. And UBS analysts suggest there are only five retail stocks worth buying now.

Barnes & Noble shares were down more than 12% in late morning trading to $19.39, in a 52-week range of $12.59 to $23.71. Liberty Media shares were down fractionally to $132.78 Thursday morning.

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About the Author Trey Thoelcke →

Trey has been an editor and author at 24/7 Wall St. for more than a decade, where he has published thousands of articles analyzing corporate earnings, dividend stocks, short interest, insider buying, private equity, and market trends. His comprehensive coverage spans the full spectrum of financial markets, from blue-chip stalwarts to emerging growth companies.

Beyond 24/7 Wall St., Trey has created and edited financial content for Benzinga and AOL's BloggingStocks, contributing additional hundreds of articles to the investment community. He previously oversaw the 24/7 Climate Insights site, managing editorial operations and content strategy, and currently oversees and creates content for My Investing News.

Trey's editorial expertise extends across multiple publishing environments. He served as production editor at Dearborn Financial Publishing and development editor at Kaplan, where he helped shape financial education materials. Earlier in his career, he worked as a writer-producer at SVE. His freelance editing portfolio includes work for prestigious clients such as Sage Publications, Rand McNally, the Institute for Supply Management, the American Library Association, Eggplant Literary Productions, and Spiegel.

Outside of financial journalism, Trey writes fiction and has been an active member of the writing community for years, overseeing a long-running critique group and moderating workshop sessions at regional conventions. He lives with his family in an old house in the Midwest.

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